Lewmar RYA Exhibition America’s Cup, Portsmouth
Super Signs Ltd who specialise in point of sale, signage and visual marketing solutions recently refurbished a new Winch Grinder display unit for Lewmar for their interactive showcase on the RYA stand for the America’s Cup in Portsmouth. The Lewmar Winch Grinder is similar to the winch technology used aboard the AC45 catamarans and they invited race lovers to have a go over the weekend – To visit their Face Book page, click here
Lewmar is a leading sailboat and powerboat hardware supplier for the leisure marine industry who design and manufacture a range of anchor windlass, bow thrusters, hatches & portlights, sailboat hardware, winches & steering and have worked with Super Signs on various exhibition displays over the past five years.
CUSTOM MADE DISPLAY UNITS
David Maltby Super Signs Managing Director explained “this recent project for our team included completely refurbishing the grinder unit base including re-sanding and caulking the teak decking, wrapping the box with carbon effect vinyl, building an acrylic cover to go over the unit with new Lewmar graphics. The display units were updated with a completely new, bespoke aluminium casing encompassing both LED displays with Lewmar branding. The overall effect looked fantastic and we know it was a huge hit on the RYA stand.”
For Seawork 2015 in Southampton earlier this year Lewmar asked Super Signs to create a number of bespoke exhibition units to display their winches and new curved glass products. Each of the unit carcasses were made from 15mm MDF and finished with a high gloss white laminate to give a high quality finish.
Lewmar’s Account Manager Anne Sydenham clarified “we continue to work with David as he completely understands our business, the marine industry and the need for our displays to be both eye catching and interactive where possible. The sailboat and powerboat industry is all about quality and durability and we have to have the very best exhibition stands globally to showcase the hardware we design and manufacture for this industry.”
To watch a video of the finished unit click here